I didn’t start in design — I started in fashion retail, folding garments, studying customer behavior, and watching what drew people in. That curiosity led me from merchandising to marketing, and eventually to product design. Today, I bring that same attention to detail and human instinct into my work — crafting digital experiences that feel intuitive, elegant, and on-brand.

I’m someone who notices the small things — the way people scroll, the way light hits a display, or how typography shifts the mood of a page. I find energy in solving visual problems and clarity in organizing chaos. I like to ask “why,” not just “how,” and I care about the story behind every interaction — whether it’s a campaign rollout, a product detail page, or a loading animation.

Rooted in both strategy and craft, my work is shaped by collaboration, curiosity, and a constant desire to make things better — not just visually, but functionally. Outside of design, I’m fueled by discovery and creativity in all forms. Whether through fashion, photography, or travel, I believe these interests keep my perspective fresh and bring a sense of joy and versatility to my work.

Based in New York, I'm always exploring the overlap between commerce and creativity, and designing for brands that care about both.