Hi there!
I'm Haoyu. An independent designer based in New York.

Hi there!
I'm Haoyu. An independent designer based in New York.

Hi there!
I'm Haoyu. An independent designer based in New York.

With a unique blend of business and design expertise, I focused on solving complex problems and crafting seamless user journeys.

My path into UX/UI began at the intersection of marketing and design, where I discovered the power of user-centered thinking to drive engagement and deliver real value. Working in data-driven marketing roles, I learned how to analyze user behavior and identify key insights, which naturally led me toward designing solutions that address real user needs.


Transitioning into product design, I quickly embraced user research, crafted intuitive workflows, and built collaborative design systems that aligned with business objectives. These experiences taught me how impactful well-designed products can be, not just for users but for achieving strategic goals.


Outside of design, I’m fueled by a love for discovery and creativity in all forms, always eager to experience new cultures and perspectives that inspire my design approach.


When I’m not working, you can usually find me capturing everyday beauty through my photography, styling outfits that reflect my passion for fashion, or planning my next travel adventure. I believe these interests keep my perspective fresh and bring a bit of joy and versatility into my work.

Services

01

User-Centric Design


I bring a deep understanding of user needs, allowing me to create experiences that resonate and enhance overall usability.

02

Business Acumen and Strategic Thinking


I design with a focus on aligning user experience with business goals, driving both engagement and conversions.

03

Cross-Functional Collaboration


I excel at working across teams, ensuring seamless communication of design rationale and aligning stakeholders with technical requirements.

04

Data-Driven Design


From usability testing to user insights, I optimize design and performance at every stage, delivering effective, user-friendly solutions.

05

Storytelling


I craft design narratives that connect emotionally with users, guiding them through intuitive and memorable experiences.

06

Brand Consistency


I ensure cohesive, on-brand experiences across platforms, maintaining strong visual and identity consistency throughout each project.

Got a project in mind?
Let's collaborate!

Got a project in mind?
Let's collaborate!

Got a project in mind?
Let's collaborate!